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| | | | | | The Growth Insight 🌱 | Your B2B Product Isn't Selling Because You're Not Selling Promotions | Want to know why most B2B marketing fails? | Because they're selling features when they should be selling promotions. | Think about it: Nobody ever got a corner office by buying a cheaper CRM system. They got it by driving 10x revenue growth, crushing efficiency metrics, or transforming their department. | Here's the brutal truth: Your potential customers don't care about your AI-powered analytics or cloud-native architecture. | They care about looking like a genius in their next quarterly review. | The Real Game: | VPs don't buy software. They buy their path to the C-suite Directors don't want automation. They want to be VPs by year-end Managers don't need another dashboard. They need their boss to notice them
| Smart B2B Marketing Playbook: | Sell the Promotion Story Instead of: "Our platform reduces costs by 30%" Say: "How Sarah went from Director to VP by transforming operations" Paint the Victory Lap
| Show exactly how they'll present the wins to their boss Give them the slides, metrics, and buzzwords they need Make them the hero of the transformation story
| | Package implementation playbooks Provide case studies of similar-title professionals who got promoted Build in early wins they can brag about by week two
| Remember: Nobody gets fired for buying IBM, but people get promoted for finding the next big thing before their competitors do. |
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| It's Not Too Late to Drive Black Friday Sales | | Black Friday marks the most streamed period of the year on Roku, and Roku Ads Manager makes it easy to reach your audience during this all-important kickoff to the holiday season. Roku's self-serve platform lets you set up, optimize, and measure CTV campaigns in real-time so you can focus on driving results. Plus, innovative ad formats like Action Ads let viewers instantly engage with your brand and even shop directly on-screen with a click of their remote – perfect for holiday shopping. | Drive Black Friday Performance | | | | | What's Up with Tech🖥️ | Medical AI 🏥 GPT-4 beats human doctors in diagnosis accuracy, though doctors remain hesitant to trust AI recommendations. | Quantum Leap ⚛️ Google's DeepMind creates AI that can detect and fix errors in quantum computing calculations. | SEC Change 💼 Gary Gensler to leave SEC chair position in January 2025 after modernizing markets and strengthening global oversight. |
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| | | | | Tools to Unlock Your Peak Potential 🛠️ | 🗣️ Meetingly- Summarize and extract insights from meetings | 💬 NVIDIA Chat with RTX- Personalize a GPT LLM connected to your specific content | 💵 Vault- Build custom payment flows in minutes and connect, process and send data |
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| | Stay with us for your weekly dose of tech innovation, wisdom, and growth. | Until next time! | Vansh | |
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