home equity lines

Hey curious mind,

Here's today's dose to become smarter in 5 minutes:

The Growth Insight 🌱

Cracking the Code: Solving for Purchase Timing

So, you've got an amazing product or service, but it's just not selling like you'd hoped. You're left scratching your head, wondering, "Why doesn't my product sell?" Well, let's break it down using the fundamental question approach.

We've already established that there are typically three atomic reasons why people haven't bought your offer:

We've covered the lack of awareness problem previously, where the solution boils down to estimating your Total Addressable Market (TAM). But, let's tackle the final piece of the puzzle: timing.

Rinse and Repeat: The Key to Cracking the Timing Code

Here's the good news: timing is actually the easiest problem to solve. The solution? Just keep executing the strategies for solving the first two problems, again and again and again.

Yep, it's that simple.

Make sure everyone in your TAM is aware of your offer, and keep sharing maximum value for free. Wait a bit, then do it over again.

Why? Because a lot can change in just a month or two, and people forget things fast.

You need to make sure your offer is always top-of-mind, so when the timing is right for someone, they know exactly who to buy from.

The Action Plan

Here's what you need to do:

That's it. No need to overcomplicate things or chase after the latest shiny tactics.

Just keep executing this simple, fundamental strategy, and when the timing is right for someone in your TAM, you'll be the first option they think of.

Tools to Unlock Your Peak Potential 🛠️

🗣️ Chatcare - Cut your customer support volume.

🧾 Airparser - Effective and efficient data extraction.

🪄 Framer AI - Create a website in minutes.

⚡️ Notion AI - Messy notes? Summarize what's important & actionable.