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| When you start a business, something fascinating happens. You become both the boss and the only reliable worker. | Think about this for a moment: Would you ever walk up to your best employee and say, "Hey, I need you to juggle these four completely different projects at once and see which one sticks"? | Of course not. That's a recipe for burnout and mediocrity across the board. Yet so many of us do exactly this to ourselves when starting something new. I watched a friend launch his consulting business last year. | Monday, he was building a website. Tuesday, designing business cards. Wednesday, creating a podcast. | Thursday, writing an ebook. Friday, developing a course. By the following week, he had five half-finished projects and zero clients. | Meanwhile, another friend focused solely on cold outreach for three straight weeks. Nothing else. She landed three clients before even having business cards or a proper website. | The difference? Focus. | When you scatter your attention across multiple projects, you're essentially part-timing your own business. You become the overwhelmed employee working under a chaotic boss—who also happens to be you. | Protect your checkout from coupon plug-ins. Boost your margin today. | | KeepCart: Coupon Protection partners with DTC brands like Quince, Blueland, Vessi and more to protect your checkout from plug-ins like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins | Overpaid commissions to affiliates and influencers add up fast – Get rid of the headache and revenue losses with KeepCart. | After months of using KeepCart, Mando says "It has paid for itself multiple times over." | Now it's your turn to see how much more profit you can keep. | Try it 2 months free, only in May (email us MAYMARGIN) – No risk, Cancel anytime. | | Your mental energy isn't infinite. It's more like a phone battery that drains faster when multiple apps run simultaneously. Each time you switch between tasks, you lose momentum, clarity, and the deep thinking needed to solve complex problems. | The most successful founders I know all share one trait: they became obsessively good at one thing before expanding. They didn't try to be everywhere—they tried to be exceptional somewhere. | This isn't about moving slowly. It's about moving deliberately. When you're the only solid employee in your business, your focus becomes your most valuable asset. Protect it accordingly. | Give yourself the gift of singular focus—the same consideration you would extend to your best team member. | What one thing, if mastered completely, would move your business forward right now? | That's where your only employee should be working. |
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