In today's world, telling people you're good at something just doesn't cut it anymore.

It's 2025.

The tools to create are free. The platforms to share are abundant. The excuses are gone. Remember that person who kept saying they could build amazing websites but never had a portfolio to show?

That's becoming as outdated as a flip phone.

Think about it. If you're applying for jobs right now, you're probably up against dozens, maybe hundreds of others with similar resumes.

What separates you? Your actual, tangible work.

I talked to a hiring manager last week who told me something brutally honest: "I don't even read cover letters anymore.

I just ask 'Where can I see what you've done?' If they can't show me anything, I move on." This isn't about perfection. It's about proof.

Proof that you can do what you claim.

Want to be a social media manager? Don't tell me about your "passion for content."

Show me an account you've grown from zero. Even if it's just your personal project about vintage motorcycles or sourdough bread – show me you understand how engagement works.

Want to be a product manager? What have you built? It doesn't need to be the next Airbnb. A simple Chrome extension that solves a problem.

A basic app you coded yourself. Anything that shows you understand how to take an idea and make it real.

The beautiful thing about this shift is that it levels the playing field. You don't need permission.

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You don't need a fancy degree. You don't need connections. What you need is to start building in public.

The person who gets hired for that dream marketing job isn't necessarily the one with the perfect resume.

It's the one who can point to the newsletter they grew to 5,000 subscribers.

It's the one who ran a TikTok experiment and documented everything they learned.

The permissionless era means the barriers are down. But it also means the expectations are higher.

So stop waiting for the perfect moment. Stop waiting for someone to give you a chance to prove yourself.

Prove yourself first. Then opportunities will follow.

Your work speaks louder than your words ever could.