Finding the keywords that actually convert users to your software product feels impossible until you know this one simple trick.

Most founders waste months guessing which keywords matter. They optimize for traffic that never converts. They chase vanity metrics while their competitors steal customers with laser-focused targeting.

The difference lies in understanding one truth: not all keywords are created equal. Some people are just browsing. Others are ready to buy right now.

You want the second group. The people typing "best CRM software for small business" at 2 AM because their current system just crashed. The ones searching "project management tool comparison" because their team missed another deadline.

These are bottom-of-funnel keywords. These searchers have credit cards ready.

Here's how to find them in under 30 minutes.

Open Perplexity AI. Type this exact prompt: "List generic bottom of funnel keywords related to [YOUR PRODUCT] that would make signups for the product."

Replace [YOUR PRODUCT] with whatever you're selling. Email marketing software. Accounting tool. Design platform. Whatever.

Perplexity will give you a goldmine. Keywords like "best email marketing software," "affordable accounting tool," "design platform pricing," "software comparison."

These are money keywords. People searching these terms are comparing options. They're ready to choose. But don't stop there.

Most founders take this list and call it done. That's leaving money on the table. Install Keywords Everywhere browser extension.

Take every keyword from your Perplexity list and search for them on Google. Keywords Everywhere will show you dozens of related terms for each search.

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Variations you never thought of. Long-tail keywords with less competition but higher intent.

Suddenly "best email marketing software" becomes "best email marketing software for ecommerce," "best email marketing software for small business," "best email marketing software under $50."

Each variation is a new opportunity to capture ready-to-buy traffic. The magic happens when you realize something profound. These aren't just keywords.

They're questions from people who are frustrated with their current situation. They're looking for a solution. Your solution. Most companies fight over broad keywords with massive competition.

Smart companies focus on these specific, high-intent terms where the traffic is smaller but the conversion rates are massive.

Your customers are already searching for you. They just don't know your name yet. These keywords are how they'll find you.

Stop optimizing for everyone. Start optimizing for someone ready to pay.